What Riding Programs Are Spending, What They’re Charging, and What We May Be Forgetting to Count Anyone who operates a riding lesson program knows that lesson horses are expensive. We pay for feed, farrier care, veterinary care, supplements, insurance, equipment, and facilities. But when I started looking more closely at the numbers in my own […]

Communication Sets the Tone for Your Entire ProgramCommunication is one of the most powerful systems inside a successful riding lesson program. While teaching horses may be the heart of what we do, the way we communicate with clients often determines how smoothly the program actually runs. From the moment a new client contacts you, communication […]

Renowned Arabian horse trainer, Julie is the proud owner of both Daniel Training Center and Apex Riding Academy. Recently, Julie has embraced the digital age and expanded her business portfolio to include many new dimensions.

Christmas has always been my favorite time of year, and if you know me, you know how much I love decorating a home. There’s something about transforming a space for the holidays that I never get tired of. From the textures and colors to those little finishing touches, I love creating a home that feels […]

Understanding the risks, responsibilities, and rewards of horseback riding lessons. When you enroll your child in horseback riding lessons, you’re introducing them to an incredible sport that teaches responsibility, confidence, patience, and discipline. Riding offers experiences that go far beyond learning how to sit in a saddle. Children develop relationships with horses, learn to communicate […]

One of the biggest misconceptions about lease programs is that they only benefit riders. In reality, they can be an extremely valuable business tool. When a trainer owns horses within their program, those horses represent an investment. A lease program allows those horses to generate revenue while remaining under the trainer’s control. The trainer collects […]

One of the most common themes throughout the discussion was the need for more entry-level opportunities. Many people compared our industry to youth sports, where participants have multiple levels available to them as they learn, grow, and develop. It was an interesting comparison because, in many ways, that pathway feels less defined in the Arabian […]

When many instructors hear the word “game,” they immediately think of relay races, summer camps, or pony rides. But some of the most effective teaching tools in any lesson program don’t look like traditional riding instruction at all. Games, challenges, patterns, and skill-based activities can be used with nearly every rider, regardless of age, discipline, […]

I’ve spent my entire life in the horse industry. At 54 years old, I’ve watched the Arabian horse world evolve through several different eras, and over the last 35 years as a professional trainer, instructor, and horsewoman, I’ve seen firsthand how people enter our industry—and more importantly, why some don’t. Lately, I’ve found myself asking […]

As riding instructors, we spend a lot of time teaching technical skills. We teach students how to ride effective transitions, maintain correct position, develop independent aids, and improve their communication in the saddle. We carefully plan lessons that help riders progress toward their goals, whether that’s cantering confidently, improving their equitation, or preparing for competition. […]

Running a riding lesson program is incredibly rewarding, but it also comes with real responsibility. Instructors are working with horses, riders of different skill levels, and families who trust the program to be safe and professionally managed. One of the most important foundations of a well-run lesson program is having clear liability releases, terms and […]